Website ranking drops are being experienced more than before because of increasing competency for SEO and regular rolling out of Google’s ranking algorithm. Today, no business can afford to lose the retained ground in the digital world because users’ friendly and search engines’ friendly online presence is the most effective way to attain sustainable growth. Improper website technical parameters, hosting/server issues, low-quality content, poor users’ experience, unhealthy SEO practices, fresh algorithm update etc are the key factors that often pull down the traffic volume and ranking. SEO site checkup or SEO checkup company identifies and evaluates all the listed on-page and off-page aspects that impact the business interests directly or indirectly.