On May 28, 2020, Google announced a new ranking algorithm to be roll – out to award the website quality on the basis of users’ experience they get with web pages. If the web pages are judged not the quality adhered to deliver the expected information and usage experience, Google will pull down the existing rank of the website. The new algorithm update is ‘Google Page Experience’ that is expected to be roll- out in 2021; so, you have time for website audit and to fine-tune it. Early birds will surely get the advantage of better ranking.

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