In retail and consumer goods businesses across India and globally, rising markdowns combined with stagnant or declining footfall are clear warning signs. They suggest underlying inefficiencies in inventory planning, in-store execution, and supply chain responsiveness. While short-term tactics like discounts may drive sales temporarily, they often erode margins and fail to address the real problem: misaligned processes.

Instead of focusing only on promotions, retail strategy experts recommend that businesses look at how process improvements can help maintain availability, increase basket size, and enhance operational efficiency across the value chain.

Why Are Markdowns Increasing?

Markdowns usually occur due to:

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